Editorial policy

Sourcing

• One cited source per 200 words, minimum. Sources are listed visibly at the foot of every page and linked inline where the claim is made.
• Primary sources first. Kennel club breed standards, peer-reviewed veterinary literature and breed club health data outrank blogs.
• We never cite ourselves as evidence for a factual claim.
• Where sources conflict we publish the conflict, with a table comparing them, rather than silently picking one.
• Where no reliable data exists we state that. Indian breeds have no equivalent of the large cohort studies that exist for Western breeds, and we do not borrow a Western number to fill the gap.

Health content

• Health content is reviewed by a registered veterinarian, named on the page with their credentials.
• Every page carrying health content shows a medical disclaimer above the fold, directing readers to a veterinarian.
• We never present information as a diagnosis, and emergencies are labelled as emergencies rather than buried.

Commercial relationships

• Organic rankings are earned on verified data and are never for sale.
• Paid placement is always visually labelled Sponsored or Featured Partner, styled distinctly from organic positions, and never implied to have been earned.
• Affiliate links may earn a commission and never influence a verdict.
• Review verdicts are never sold, and brands do not see reviews before publication.

Corrections

We publish figures that other sites do not, which means we will sometimes be wrong in public.

Report an error through the contact page. Substantive corrections are made promptly and the page's updated date changes to reflect it. We would rather be corrected than be quietly wrong.

The checks a page must clear

Standards that are not enforced are preferences. These run mechanically on every guide, and a page that fails is not published.

• Depth and sourcing. A minimum length, a cited data point per 200 words, and a floor on the number of DISTINCT sources, so a long page cannot be built on a handful of references cited repeatedly.
• Coverage. The questions and subtopics that real searchers ask are extracted from the results already ranking, and the page is checked against that list rather than against a word count.
• Rendering. The shipped HTML is audited, not the source, so a renderer bug that leaks raw markup or breaks structured data fails the build the same way a writing error does.
• Accessibility. Every piece of text is checked for colour contrast against WCAG 2.1 by resolving the stylesheet, which catches light-on-light text no human review reliably spots.
• Value. The last check asks whether the page is the best answer to its question, for a reader and for an answer engine deciding whether to cite it.

Images

• An animal is only shown where the breed can be confirmed. For several rare Indian breeds the widely circulated photographs are of a different dog, so those guides ship with no image and say why.
• Images are checked against the breed standard before publication, on the specific points that separate the breed from the ones it is confused with.
• No image is presented as a photograph of a named individual animal, breeder or clinic unless it is exactly that.

What we refuse to publish

• Invented statistics, prices or health data.
• Reviews of products nobody at Bonbeno has opened.
• Breeder advertisements dressed as editorial, or puppy sale listings.
• Any claim that a merit ranking can be bought.
• Health advice that would delay someone seeking veterinary care.
• An invented author, reviewer, credential, clinic or veterinarian.
• Content that assists animal fighting, which is a criminal offence under section 11 of the Prevention of Cruelty to Animals Act 1960.